What Is Google Quality Score?

Google has introduced an algorithm known as Google Quality Score for determining the ranking of Adwords Ads (Pay-Per-Click Ads). This algorithm measures the quality of your PPC Ads determined by the factors of the relevance of your keywords to the ad text and landing page as well as the click-through-rate (CTR).

Before the introduction of Quality Score, you could do pay-per-click marketing just by higher bids without bothering much about the relevancy factor. But now Google has become strict with Quality Score, keyword relevance and the CTR. Relevance and increase in CTR will increase your Quality Score, bid rank and lower your minimum bid.

Therefore, Google has made the Adwords Ads a level field for both big and small Internet Marketers. It’s heartening that even a small budget player can compete with big players by learning the techniques of Adwords and improving the CTR and the keyword/ad/landing page relevance.

Quality Score Adwords – How It Works?

There are at least two types of Quality Score Adwords:

1) Ad Rank QS: This determines the ranking of your Adwords Ad and its placement.
2) Minimum Bid QS: This is used to determine the minimum bid you will have to pay Google for display of your ad.

You can see your Google Quality Score in your Google Adwords account.

Click Here To See “How Is My Keyword’s Quality Score Used?”

One of my friends recently opined that Google may introduce a system in between the present Quality Score and the old “Cost Per Impressions”. I differ with him in that Google will only consider on further enhancing the Quality Score Adwords rather than moving down from the present “Ads quality maintaining system”.

How To Improve Google Quality Score?

Here are the three steps you have to follow:

1) Keyword Research.

2) Build a keyword rich content Landing Page which should be highly relevant to your targeted keywords.

3) Write keyword rich Adwords Ad.

Click Here To Learn The Above 3 Steps To Improve Your Google Quality Score Adwords

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Filed under: Google Adwords

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