Search Engine Optimization of Blogs
Firstly we need to understand what is search engine optimization of blogs. The process of editing and organizing the content of blog pages and posts with relevant targeted keywords to get optimal position for the blog in the Search Engine Result Pages (SERPs) is termed as search engine optimization (SEO) of blogs. Search engine optimization is the key to success of a blog and the traffic it receives. Without the SEO your blog will not be traffic targeted. What is the use of a blog with no traffic or readers?
The first step for search engine optimization of blogs is to do the keywords research. Keywords research is essential to ensure high ranking of your blog in SERPs. Keywords are the magic words which are the key factors to get your blog indexed by search engine spiders to obtain higher rank in the search engines. Without the relevant proper keywords it is impossible to have search engine optimization of your blog.
For keywords research use the Google Keywords Tool which is a free software provided by Google. Just type in the keyword or the phrase in the box, check the “Use synonyms” box and click Keyword Ideas and you’ll get a big list of related keywords. You can search for high search volume keywords but select those keywords which do not have much competition. To find the competition for a particular keyword you must type that keyword within quotes in the Google search browser – for ex: “best online home business” and you’ll find at the top right side the number of results available, at present it’s 40,300. A number less than 10000 is good, and if it’s less than 5000 then you have every chance to get your blog post on the number one results page. This means you are searching for high demand and low competition keywords. You can easily make a list of relevant keywords for your blog post or page.
Once you have the relevant targeted keywords the most important step for seo of blogs is that you must embed them in your blog post title. You post title should be keyword rich and this is vital for your blog ranking in the SERPs. Then place the keywords in the body of blog post contents. Also have sufficient keywords embedded anchor text links. At the end of the blog have a Call To Action Link directing the reader to the affiliate page to order a product or joining a program. This way you’ll have achieved search engine optimization of blogs.
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Filed under: Blogging
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